How did you use media technologies in the construction and research, planning and evaluation stages?
What have you learned from audience feedback?
How effective is the combination of your main product and ancillary tasks?
I felt that the combination of my main product and ancillary tasks was very effective because the images for my digipack and website are all linked to the main task. Through shooting in the RAW format I was able to take high quality screengrabs from the main task and use them to build my website and digipack – giving all the tasks a level of continuity. My second ancillary task consisted of me creating a website for my artist. Through using the website designing service “WIX” I successfully created a website that allows the audience/fans to connect with the artist – by giving them access to the latest material (music/videos/photos, etc) and also giving them hyperlinks to the artists Facebook and Twitter, allowing them to track the artists movements. I also included a merchandise section, which again allows the audience to get closer to the artist. To keep a high level of continuity throughout all my media products the logo I used for the merchandise I also used on the front of the digipack and on the website, this helps to avoid any branding confusion. When creating my media products I tried to consistently use the same font throughout, the font I chose was relatively modern and ‘alternative’ which links to the genre of music that the artist produces electronic/drum and bass. When looking for a suitable font I used the website “Da Font” which allowed me to search through many different fonts, once I found a font I was fond of all I had to do was download the font and install it, I would then have access to the font across all platforms; After Effects, Photoshop etc.
In the above video I go through how I process my RAW footage or (MLV)s. Firstly I offload the MLVs from the memory card and import them straight into the application ‘RAW Magic’, which converts the unusable MLV files in .dngs which can then be opened in programs such as After Effects. After importing the .dngs into After Effects I grade all the footage to my liking, I then render them out at .H264 (to save file space). Finally I use Final Cut Pro X to put all the clips together and sync it up with music.
Using a combination of After Effects and Photoshop I was able to create a 3D render of my digipack. To do this I used the Videocopilot plugin ‘Element 3D’ which is a high performance plugin for AE which can create motion design and visual effects.
After Feedback I added in the ‘Copyright Trademark’ into my Final Digi Pack. “2015 Hospital Recordings Limited under exclusive licence to Hospital and Med School. All trademarks and logos are protected. Feed the noise is a registered trademark of RCA Trademark Management.”
After receiving some feedback on my first draft, I set out to film the rest of the music and correct the first draft. I adjusted the ‘disruption’ of the narrative by including a series of ‘wipeouts’ followed by the male actor overcoming his previous failures, which builds up to the climax and the end of the music video.